Photos with examples of the typeface Helvetica shown around school

This is a poster designed to show off a typeface and push a message. The message is "chuck and wind" which is a fishing term meaning keep casting and bringing it back again until you get a fish.

Design & typography notes

-fonts are the clothing that our ideas wear

Web Typography

-legibility vs readability

-expressive fonts/type for eye catching readability 

-clean serif / sans-serif fonts/ type for smaller body copy

-sans-serif fonts look better at smaller type size

Legibility

-choose classic time-tested typefaces

-sans-serif is better for less pixels due to straight lines

Readability

-all capital letters are the equivalent of shouting and are hard to read

Example:

HELLO               Hello

Which sounds better?

Alignment

-left alignment reads easiest, consider eye flow as it moves down a page

Example:

Left Aligned:

@PimpTobi is back with some heat,                  

peep his new visual for "40 Bars".

The Berkeley factor has been well

established since the drop of his

breakout record "Boss Up”

                                                 @PimpTobi is back with some heat,                  

peep his new visual for "40 Bars".

The Berkeley factor has been well

established since the drop of his

breakout record "Boss Up".

Which is easier to read?

“The Mac is not a Typewriter”

Kerning

-space in between letters in the font

Tracking

-global modification to whole word not individual letters

Large Text Blocks; Rags

-the rag is the right edge of your left centered text

-helps with ease of reading and aesthetics 

-effective rags form a pattern

Consistent Spacing

-use consistent letter and word spacing to achieve uniform design

This is a photoshop drawing of a Accurate Boss Fury 400, a reel that I want to buy soon for fishing Tuna and other pelagic species in the 15-40lb range

This is a model of a Avet MXJ 5.8 a reel I used to own until it was unfortunately ripped off my rod by a large yellowtail at Catalina Island

This is a Drawing of one of my favorite fishing reels the Shimano Trinidad

making memes is another fun thing to do in graphic design

obama out here putting in work with some over the frame tech

Oneway Corey is wildin, wheelie on a goat?! while this may look like animal cruelty, it is really just the magic of photoshop and juxtaposition.

This piece is a mock-up of a existing boat, the Pegasus, out of H&M Landing in San Diego, California. I decided to do a mock up of this boat because my dad went on a 3 day fishing trip on this boat.